a! Diseño: The Leading Design Authority in Mexico and Latin America
a! Diseño began as a magazine and has grown over 25 years into a multifaceted company known for its conferences, annual awards, business ventures, and curated travel experiences.
To celebrate their 25th anniversary, we were tasked with rebranding a! Diseño, enhancing their visual identity to reflect their evolution and prominence in the design industry.
During our design process, we recognized the crucial need for a cohesive brand architecture. This structure was essential to unify their diverse offerings, from conferences and annual awards to business ventures and travel experiences. By creating a clear and consistent brand hierarchy, we ensured that each aspect of the company was distinctly represented while maintaining a harmonious overall brand identity.
a! Diseño embodies versatility, showcasing diverse design styles and trends from Mexico and beyond. The dynamic "a!" adapts to each branch of the brand, completing words in Spanish to form active verbs. This innovative brand architecture transforms the "a!" into a call to action, always prominent and synonymous with Mexican design. Equally important is the digital aspect, integrating seamlessly across print, digital, and social media platforms. The result is a multidimensional "a!" in perpetual motion, driving engagement through its unique, action-oriented presence.
Branding proposal made in collaboration with Ideograma.
