PT6A Engine NBAA
Advertising Campaign, Orlando, USA
Printed Ads and Roll-up Banners
Art Direction
Client: Pratt&Whitney Canada
The PT6A turboprop engine is a powerhouse that offers unmatched performance, reliability and value in its class of 500 – 2,000 shaft horsepower for a wide range of applications.
How can you showcase the people behind the technology? This was the question we set out to answer for this campaign to highlight the contributions of all stakeholders concerning this product.
Credits:
Creative Direction: Philippe Côté
Art Direction: Lorena García Girón, Sidéral Design
Copywriting: Neil McGregor
Graphic Production: Hugo Lambert
Project Manager: Catherine Alarie
Projet designed in collaboration with Mosaic Design
